Social media approval checklist
From the PhemosReach guide: https://phemosreach.com/guides/social-media-approval-checklist

Post:
Checked by:
Date:

STAGE 1: THE BRIEF, BEFORE ANYONE WRITES
[ ] 1. One reader is named.
       A post written for everyone reads as if it was written for no one.
[ ] 2. One point is stated in a sentence.
       If you cannot write the point in one sentence, the post is not ready to draft.
[ ] 3. One next step, with its link.
       The reader should know what to do next and where it takes them.
[ ] 4. A source for every fact, with the date it was checked.
       Claims drift. The date tells the reviewer whether the source is still current.
[ ] 5. A draft owner and a reviewer are named.
       In a one-person business, name two sessions instead of two people.

STAGE 2: THE MESSAGE REVIEW
[ ] 6. Names are spelled the way their owners spell them.
       People and companies notice, and it is the easiest error to prevent.
[ ] 7. Every number, price and date matches the source.
       Check against the source itself, not against an earlier draft.
[ ] 8. No claim you cannot show.
       No guaranteed result, no feature that is only planned, no number without a source.
[ ] 9. It sounds like your writing samples.
       Read it aloud. Remove any word on your banned list.
[ ] 10. The first line works on its own.
       Many platforms cut the caption after a line or two, so the point has to be there.
[ ] 11. The call to action matches the destination.
       "Read the guide" should open a guide, not a pricing page.
[ ] 12. Nothing private is visible.
       No customer names, no screenshots with personal details, no internal links.
[ ] 13. Mentions and hashtags point where you think they do.
       Tagging the wrong account is public and hard to take back.

STAGE 3: THE FINISHED-POST REVIEW
[ ] 14. The account and brand are right.
       Read the account name, not the avatar. Two brands under one login look identical.
[ ] 15. The format fits the platform.
       Within the character limit, thread posts in the right order, the right aspect ratio.
[ ] 16. The image crop works in the preview.
       Check the feed preview, and check that any text inside the image is readable on a phone.
[ ] 17. Alt text and captions are in place.
       Describe images for people using screen readers and caption any video with speech.
[ ] 18. The link opens the right page.
       Click it from the finished post. No sign-in wall, and any campaign parameters survive.
[ ] 19. Date, time and timezone are right.
       Confirm the timezone on the post, not just the time.
[ ] 20. It is not a duplicate.
       Check nothing with the same message is already scheduled on the same account.

STAGE 4: AFTER IT PUBLISHES
[ ] 21. The post is live when expected, and its public URL is recorded.
       A scheduled entry is a plan; the URL is the outcome.
[ ] 22. The link works from the live post.
       Click it once more from the published version.
[ ] 23. If it failed, check before retrying.
       Look for an existing post first, so a retry does not create a duplicate.
[ ] 24. The approval is recorded.
       Who approved it, when, and which version went out.

SHORT VERSION FOR ROUTINE POSTS
[ ] The wording matches the last approved version, or every change has been reviewed.
[ ] Any date, number or price has been checked against the source today.
[ ] The account, date, time and timezone are right.
[ ] The link opens the right page from the finished post.
[ ] The live post and its URL are checked after publishing.