From the PhemosReach guide at phemosreach.com/guides/social-media-approval-checklist. Last updated 19 October 2026.
To keep a paper copy or a PDF, use your browser's Print command and choose a printer or Save as PDF. Tick boxes can be filled in on screen before printing.
Run the stages in order. Tick each item as you check it, not from memory. If an item does not apply, write N/A beside it so the next person knows it was considered.
A post written for everyone reads as if it was written for no one.
If you cannot write the point in one sentence, the post is not ready to draft.
The reader should know what to do next and where it takes them.
Claims drift. The date tells the reviewer whether the source is still current.
In a one-person business, name two sessions instead of two people.
People and companies notice, and it is the easiest error to prevent.
Check against the source itself, not against an earlier draft.
No guaranteed result, no feature that is only planned, no number without a source.
Read it aloud. Remove any word on your banned list.
Many platforms cut the caption after a line or two, so the point has to be there.
"Read the guide" should open a guide, not a pricing page.
No customer names, no screenshots with personal details, no internal links.
Tagging the wrong account is public and hard to take back.
Read the account name, not the avatar. Two brands under one login look identical.
Within the character limit, thread posts in the right order, the right aspect ratio.
Check the feed preview, and check that any text inside the image is readable on a phone.
Describe images for people using screen readers and caption any video with speech.
Click it from the finished post. No sign-in wall, and any campaign parameters survive.
Confirm the timezone on the post, not just the time.
Check nothing with the same message is already scheduled on the same account.
A scheduled entry is a plan; the URL is the outcome.
Click it once more from the published version.
Look for an existing post first, so a retry does not create a duplicate.
Who approved it, when, and which version went out.
For a format that has gone out cleanly several times and reuses approved wording. Anything with a new claim, a new price, a named person or a new destination account goes back to the full list.