Brand voice guide template
From the PhemosReach guide: https://phemosreach.com/guides/brand-voice-guide-template

Brand:
Owner:
Review date:

1. WHO WE WRITE FOR
One or two readers, described as people: what they are trying to do, what they
already know, what they are tired of hearing.

Reader 1:
Reader 2 (optional):

2. HOW WE SOUND: THREE TRAITS
For each trait: what it means for the writing, one example that has it, one that
does not, and what the trait is not.

Trait 1:
  What it means:
  We do (example sentence):
  We do not (example sentence):
  It is not:

Trait 2:
  What it means:
  We do (example sentence):
  We do not (example sentence):
  It is not:

Trait 3:
  What it means:
  We do (example sentence):
  We do not (example sentence):
  It is not:

3. WORDS WE USE, WORDS WE NEVER USE
Words and names we keep (the way we name our things, plain words we prefer):
-
-
Words and phrases we never use (stock openers, hype words, claims we may not
make, punctuation habits):
-
-
-

4. SENTENCE AND PARAGRAPH RULES
Rules a reviewer can apply, not preferences.
Maximum sentence length:
How a post opens:
How paragraphs are broken:
Contractions (yes/no):
Numbers and dates (format):
Spelling (which):
Other rules:

5. CLAIMS AND EVIDENCE
What every claim needs:
Results we may describe (measured only):
Features we may name (shipped only):
Competitors we may name (if any):
Other rules:

6. CHANNEL NOTES
Per channel: length, first line, hashtags, call to action, anything else that
differs. Rules, not moods.

Channel:
  Length:
  First line:
  Hashtags:
  Call to action:
  Other:

Channel:
  Length:
  First line:
  Hashtags:
  Call to action:
  Other:

7. EXAMPLES: BEFORE AND AFTER
Three or four pairs from real drafts you have fixed.

Before:
After:
Why:

Before:
After:
Why:

Before:
After:
Why:

8. OWNER AND REVIEW DATE
Owner (one name):
Next review date:
Last changed, and why: